Our solution: thanks to our estimate checklist you can rely on us to ask about the scope of the work and a large part of the typical requirements in a structured way. The checklist includes:

• Type of project, for example
   - Concept clinic
  - Model clinic
  - Interior clinic
  - Static/dynamic prototype clinic

• Survey methods
  - Face-to-face
  - Participants complete the questionnaire by themselves in the
    presence of an interviewer
  - Focus groups/individual explorations


• Target groups and quotas

• Set-up definition
   - Location, e.g. size and floor plan, environment, situation
   - Equipment, e.g. adjoining rooms, furnishings, access
   - Technology, e.g. AV technology, lighting, EDP
   - Catering
   - Security

• Showcars, provision of competitors’ models

• Staff
   - Check-in/check-out
   - Conducting of interviews
   - Guides
   - Supervisors

• Timing
   - ead times
   - Execution period
   - Workflow
   - Delivery of data

You will receive a robust, binding estimate which clearly defines the scope of
the work:

• A clear description containing the target group characteristics on which the    calculations are based

• A choice of locations matching the requirement's profile, with photos in some    cases

• A detailed description of the work and cost estimates for the individual cost    items

Insight into market research practice
Conducting a car clinic in the small car segment

Conducting a car clinic in the small car segment prior to launching a new small car model onto the market.

• Project type: static prototype clinic

• Target group:
   - Buyers of new cars (within the last 24 months)
   - Small car segment
   - 50% male and 50% female
   - Age: 18-49 years
   - Part split: trendsetters, early adopters

• Survey method/number of cases:
   - n = 400 interviews of 2.5 hours, entirely face-to-face
   - 12 group discussions of 3 hours

• Field time:
   - Recruitment lead time: approx. 14 days
   - Organisation lead time: approx. 14 days
   - Execution period: approx. 5 days

• Our services:
   - Recruiting and inviting the control sample to participate
   - All location logistics, including leasing
   - Conducting interviews and on-site organisation

At the start of the project, we will assign two contact persons (company management and project management) to your project and provide you with these staff members’ contact details right away. The project manager will
produce a project plan which covers the following key points:

Proband recruitment
   - Preparing/translating recruitment questionnaires
   - Selecting recruitment team and recruitment methods
   - Specifying recruitment and invitation procedure

Location
   - howroom with parking for 6 vehicles (approx. 1,500m2)
   - Adjoining discussion and observation rooms
   - Pre-survey and post-survey areas
   - Check-in area

Location set-up
   - Equipment/facilities
   - Catering
   - Technology: AV, lighting, office
   - Security
   - Showcars for competitors’ models
   - On-site staff

Summary:

Thanks to detailed planning, close collaboration with the client and the commitment of the employees involved, it was possible to conduct the car clinic
on schedule and within the anticipated cost frame.

The tested model was launched onto the market some months later…