• Approx. 500 interviewers nation-wide
• Management of special interviewing staff
  - Household and consumer surveys (B2C)
  - Business-to-business surveys (B2B)
  - Doctor surveys (Pharma)
  - POS and trade fair surveys
• Careful selection of the interviewers with respect to
   communication and social competence
• Qualification, partly certification of the interviewers
  (modular training system)
• Ongoing training with supervision

SERVICE

• Paper & pencil
• CAPI
• In-depth interviews / Explorations
• Questionnaire programming
• Coding of the data
• Supply of the data in all common formats
   (e.g. SPSS, Excel, ASCII)
• International cooperation

QUALITY ASSURANCE

• Decentralised field work management for the northern
  as well as the southern region
• Regional interviewer support through on-site supervisors
• Individual project briefing
• Field work monitoring (personally / in writing)