S-NRG – the strategic “pool of expertise” for the film industry
 

Schmiedl Marktforschung has been a recognized expert in the film industry for
over 25 years and has also been one of THE providers of strategic cinema market research with a national focus for over 15 years. Schmiedl Marktforschung is also
a competent partner for international projects thanks to its close and long-standing partnership with Nielsen NRG, the world market leader in the field of cinema market research. Nielsen NRG has created unique “standards” which are recognized all over the world and provide the film industry with solid, reliable and professional benchmarks in both an international and a national context. At the end of 2006, this long-standing partnership led to the creation of a joint venture by the name of S-NRG. The third partner in this joint venture is Nielsen EDI, the market leader for box-office figures in all the world’s important markets.

Now, for the first time, S-NRG has united all this first-class expertise under one roof: alongside Nielsen NRG’s extensive knowledge of the film market and the standards which have emerged from it and Nielsen EDI's data which is recognized worldwide and their active network, Schmiedl Marktforschung has integrated as well its in-depth knowledge of the German market as its ultra-modern infrastructure into the S-NRG joint venture.

S-NRG is a specialist in market research within the entertainment industry with a clear focus on cinema market research. However, the ever-changing and extremely fast-moving film market demands that we look at the wider picture. Therefore, S-NRG does not only specialize in the area of cinema/film, but also examines all other aspects of the entertainment market, from cinema, TV, DVD
and merchandising to film funding. This in-depth understanding of the market has made S-NRG a valuable partner in the European and German film industry right from the very start.


Media research

This practical approach to research and recognized expertise in developing methods is based on proven and tested survey techniques – whether they be classic methods or new, innovative approaches to research. This creates an attractive, multifaceted and wide-ranging portfolio for the film industry:

• Production-oriented market research: analyses of potential, image tests, title    tests, story tests, production screenings and much more.
• Marketing-oriented market research: advertising media research, such as
   trailer tests, poster tests, awareness tests, screenings, press screenings and    much more.
• Market research for monitoring purposes: exit polls, awareness tests and
   much more.
• Multi-topic surveys with the weekly entertainment bus

Depending on your requirements, we recommend either quantitative surveys, such as telephone surveys, intercept surveys and online studies, or qualitative surveys, such as focus groups, face-to-face interviews or PoS studies. In addition, we continuously monitor the entertainment market in order to be able to inform our clients about changes or developments in the market in good time.

Furthermore, S-NRG exclusively runs Nielsen NRG’s tracking service in Germany –
a service which is recognized and renowned all over the world. For many years, this service has been conducting weekly online surveys on a worldwide basis to investigate both unprompted and prompted awareness of and potential interest in all new cinema films appearing in the relevant markets. Moreover it investigates the specific characteristics of the target group for every film. Most of the major studios already use this tracking service. Following an extensive relaunch of the tracking service, S-NRG offers from now on both to the German film industry:
a Germany-based expert partner for all aspects of media research and a “one-stop-shop solution” for the most varied requirements and needs.