Online market research has established itself on the market research landscape
and has now secured a firm place in the method mix. As a provider of a full
range of field services, we are able to carry out online studies as well
as tried-and-tested qualitative and quantitative offline field work.
• Range of services
- Concept tests
- Customer surveys
- Employee surveys
- Poster tests
- Product tests
- Shelf tests
- Diary studies
- Tracking studies
- TV commercial tests
- Website tests
• Services
- Guidance on designing questionnaires for online market research
- Use of state-of-the-art survey software (Globalpark)
- Programming of questionnaires – adapted to a specific
layout if desired
- Invitations for interviewees may be dispatched by the client,
i.e. it is not
necessary to supply customer addresses
- Hosting
- Live statistics and reports
- Returns monitoring and quality control
- Data delivered in standard formats (eg SPSS, EXCEL, csv,
Quantum, Triple-S)
- Data analysis and interpretation
- Conducting of national and international studies
- Use of survey software in offline studies (WAPI/WATI)
It goes without saying that you may order parts of services in line with
your requirements at any time – you need only book the services you
require.
Panel
Actively recruited and regularly updated online panels for different target
groups are at your disposal:
• Household panel
• Doctors (different specialties) and medical
professionals (e.g. pharmacists)
• Wellness/health
• Decision-maker panel (B2B)
Do you want to survey certain target groups on a regular basis?
We will be happy to recruit these target groups exclusively for you!
Is there a target group you are unable to reach via the standard panels?
We will be happy to selectively recruit these target groups by telephone
or face-to-face using our extensive range of offline recruiting methods!
Outcome of the estimate phase:
You will receive a robust, binding estimate which clearly
defines the scope of
the work:
• A clear description containing the target group characteristics
on which the calculations are based
• A choice of locations matching the requirement's profile, with
photos in some cases
• A detailed description of the work and cost estimates for the individual
cost items
Panel recruitment
Panel quality is fundamental to obtaining valid and meaningful
data from online surveys. For this reason, we do not place an emphasis
on incentives during recruitment, but rather primarily on stimulating
the interested parties’ interest and desire to share information.
• Active recruitment
• Online and offline recruitment
• Registration using a double-opt-in process
• Automated duplicate checking
• Documentation of participation histories
• Ongoing panel management
|