INTERVIEWER
• Approx. 500 interviewers nation-wide
• Management of special interviewing staff
- Household and consumer surveys (B2C)
- Business-to-business surveys (B2B)
- Doctor surveys (Pharma)
- POS and trade fair surveys
• Careful selection of the interviewers with respect to
communication and social competence
• Qualification, partly certification of the interviewers
(modular training system)
• Ongoing training with supervision
SERVICE
• Paper & pencil
• CAPI
• In-depth interviews / explorations
• Questionnaire programming
• Coding of the data
• Supply of the data in all common formats
(e.g. SPSS, Excel, ASCII)
• International cooperation
QUALITY ASSURANCE
• Decentralised field work management for the northern
as well as the southern region
• Regional interviewer support through on-site supervisors
• Individual project briefing
• Field work monitoring (personally / in writing)