TELEPHONE STUDIO
FACILITIES AND EQUIPMENT
• 60 CATI stations at both locations Munich and Berlin
• Work stations equipped with low radiation flat screens
• Internet connection for Web Administered Telephone
Surveys (WATI)
SERVICE
• Carrying out of studies, also those with
small sample sizes
• Paper and pencil possible
• Carrying out studies of with challenging or demanding groups
- B2B
- Pharma
- Special interest target groups
• Organisation and carrying out of both national as well as international studies
• CATI programming
• Plausibility tests and data validation
• Coding of open-ended questions
• Supply of the data in all common formats
(e.g. SPSS, Excel, ASCII)
QUALITY ASSURANCE
• Permanent supervisor monitoring
• Customer auditing and digital recording
• Central sample management incl. deadline monitoring
• Careful selection of the interviewers with respect to
communication and social competence
• Qualification, partly certification of the interviewers
(modular training system)
• Ongoing training
• Management of special interviewing staff
- B2C
- B2B
- Pharma
- Multilingual interviewers
• Multistage recruiting process
- Open recruiting by the contact manager
- Re-screening by the project manager